I/M Service Marketing

Cover of: I/M Service Marketing |

Published by Addison-Wesley Educational Publishers .

Written in English

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  • Industries - General,
  • Business / Economics / Finance

Book details

The Physical Object
ID Numbers
Open LibraryOL11083873M
ISBN 100673555240
ISBN 109780673555243

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The purpose of this paper is to address this gap and examine an innovative service marketing mix strategy for “Umrah Service” including marketing communication and after sales service.

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These pages let businesses identify. The service marketing mix is also known as an extended marketing mix and is an integral part of a service. The service marketing mix consists of 7 P’s as compared to the 4 P’s of a product marketing mix.

Simply said, the service marketing mix assumes the service as a product itself. However it adds 3 more P’s which are required for. I’m sure that finding the time to create a full marketing strategy is a challenge. If they don’t have a good background in marketing, it may be even more difficult.

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